1. Introduction

Welcome to The Power Estimator ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thepowerestimator.com.

Please read this Privacy Policy carefully. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide when you:

Contact us through our contact form
Subscribe to our newsletter (if applicable)
Create an account (for Pro features)
Participate in surveys or feedback forms

This information may include:

Name
Email address
Any other information you choose to provide

2.2 Calculator Input Data

When you use our calculators, you may input data such as:

Energy usage amounts
Electricity rates
Appliance specifications
Generator sizes and fuel types
Solar panel information

Important: Calculator inputs are processed in your browser and are not transmitted to or stored on our servers unless you explicitly save them using our Pro features. Anonymous usage data may be collected to improve our calculators.

2.3 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and how you interact with our site:

IP address
Browser type and version
Operating system
Referring website
Pages visited and time spent on pages
Date and time of visit
Device information (mobile, desktop, tablet)

3. How We Use Your Information

We use the collected information for various purposes:

3.1 To Provide and Maintain Our Service

Operate and maintain the website
Provide calculator functionality
Respond to your inquiries and requests
Deliver newsletters or updates (if subscribed)

3.2 To Improve Our Service

Analyze usage patterns to improve calculator accuracy
Understand which features are most valuable
Develop new calculators and features
Fix bugs and technical issues

3.3 For Analytics and Marketing

Track website traffic and usage statistics
Understand user demographics and interests
Measure the effectiveness of our content
Display relevant advertisements

4. Cookies and Tracking Technologies

4.1 What Are Cookies

Cookies are small text files stored on your device that help us provide and improve our service. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

4.2 Types of Cookies We Use

Essential Cookies: Required for basic website functionality
Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
Preference Cookies: Remember your settings and preferences
Advertising Cookies: Track effectiveness of affiliate links and advertisements

4.3 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. Most browsers allow you to:

View and delete cookies
Block third-party cookies
Block all cookies from specific sites
Block all cookies from being set

5. Third-Party Services

5.1 Google Analytics

We use Google Analytics to analyze website traffic and usage. Google Analytics uses cookies to collect anonymous information such as the number of visitors, pages visited, and traffic sources. This data helps us improve our website and user experience.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5.2 Amazon Associates

We participate in the Amazon Associates Program. When you click on Amazon affiliate links and make purchases, Amazon may use cookies to track the referral. We receive a small commission on qualifying purchases at no extra cost to you.

5.3 Google AdSense

We may display advertisements through Google AdSense. Google uses cookies to serve ads based on your prior visits to our website and other websites. You can opt out of personalized advertising by visiting Google Ads Settings.

6. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers: Third-party companies that help us operate our website (hosting, analytics, email services)
Legal Requirements: When required by law or to protect our rights and safety
Business Transfers: In connection with a merger, acquisition, or sale of assets
With Your Consent: When you explicitly agree to share information

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for data transmission
Secure hosting infrastructure
Regular security audits and updates
Limited access to personal information

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When data is no longer needed, we will securely delete or anonymize it.

Calculator Data: Processed locally and not stored (unless using Pro features)
Contact Form Inquiries: Retained for up to 2 years
Analytics Data: Retained according to Google Analytics settings (typically 26 months)
Account Data: Retained while account is active plus 30 days after deletion

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

9.1 General Rights

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Objection: Object to processing of your personal information
Data Portability: Request transfer of your data to another service
Withdraw Consent: Withdraw consent for data processing

9.2 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information is collected
Right to know if personal information is sold or disclosed
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising your rights

9.3 European Residents (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the rights listed above and the right to lodge a complaint with a supervisory authority.

9.4 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 14. We will respond to your request within 30 days.

10. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

11. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our website, you consent to such transfers.

12. Do Not Track Signals

Some web browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. We currently do not respond to Do Not Track signals. You can still control cookies through your browser settings.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

Posting the updated policy on this page
Updating the "Last Updated" date
Sending an email notification (if you have subscribed)

We encourage you to review this Privacy Policy periodically. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Power Estimator
Contact: Contact Form

We will respond to your inquiry within 30 days.

15. Your Consent

By using our website, you consent to our Privacy Policy and agree to its terms.